Cadbury Halloween gift with purchase
for The Image Group

As a graphic designer at the Image Group, my responsibilities entailed conceptualizing and visualizing brand experiences through the strategic use of promotional merchandise.

Working within a budget of five dollars per gift with purchase, I identified a silicone chocolate mould as an ideal product to launch during the Halloween season. The goal was to create a memorable experience that would reinforce Cadbury's brand message of kindness and generosity.

Through my creative approach and attention to detail, I aimed to deliver a unique and compelling product that aligned with Cadbury's strategic direction and effectively enhanced their brand identity.